What kind of problem has hindered the progress of smart home?

In 13th Five-Year [] “ ” the beginning of the year, home appliance “ Chi ” manufacturing, industrial upgrading in 2016 to become Chinese appliances and consumer electronics Expo chairman’s favourite topic. Domestic smart home industry ushered in the fastest growing in nearly twenty years. 2016 smart home industry outlook analysis details are as follows.
According to the latest data released by research institutions, the smart home market will reach $68 billion in 2018. However, the fragmentation of the scene, complex operations, poor user experience, the lack of effective business model is still the biggest puzzle of smart home. The prospect of smart home is generally acknowledged, but there are many problems in the development process which hinder the progress of smart home.
Enterprise “ fragmented, ”
In the past two years, intelligent home appliances enterprises have basically realized from single product intelligence to the stage of interoperability. In the United States, for example, now basically all the beauty of home appliances category has achieved interoperability. Midea is expected this year, shipments of smart single products will reach 30 million.
And in the intelligent go faster Haier has not only achieved interoperability, and is to interactive customization and network device ecological direction to promote its intelligent strategy. More information about the future of smart home industry, please refer to the China smart home industry market operation and industry development trend report released by China report hall 2016-2021 years.
To the current smart appliances on the market, for example, each product has its own standards and content services system, different brands of Internet terminals can not be compatible. Users buy multiple products, the need to simultaneously manipulate a number of APP, seriously affecting the experience.
A survey data from the Tencent shows that 95.2% of users are interested in the wisdom of Home Furnishing, but 87.5% of users said is completely inconsistent with expectations, of which 36.62% of users said that now the intelligent Home Furnishing detached and expected.
In fact, when the establishment of intelligent Home Furnishing system platform in various companies have advertised open, but everyone does not want to give up the intelligent Home Furnishing “ fat ”, only to get the user traffic and other resources to stay in their own platform, the result is not yet a household electrical appliance enterprises really joined other household appliances companies to build platform.
Business model to be solved
For consumers, the lack of coordination “ ” which is the inevitable result of poor user experience, consumers do not see the value of the natural intelligence Home Furnishing will not accept and purchase, this is one of the reasons leading to the current smart Home Furnishing market can not explosive growth. Moreover, for home appliance enterprises, smart home has not yet mature business model, which is also a barrier to the rapid popularization of intelligent home landing reasons. It is understood that the vast majority of home appliance manufacturers still rely on selling smart appliances, intelligent controls and other hardware to obtain revenue.
“ smart home systems, we’ve been relying on buying and selling relationships, I’ve done it, and sold it. But it’s not the way it’s played so much. It could be wool on a hog. &rdquo: Guo Yihe judgment, smart home is currently the most likely business model, including third party pay, community O2O, scene consumption and so on.
Smart bathroom in recent years as speculation in intelligent products over the fire, but also because the platform can not be unified and standard are faced with great obstacles in spite of the large manufacturers are doing intelligent Home Furnishing scene consumption, but most still remain in improving the user experience, additional function level, can realize the consumption is not much. Analysts believe that, first of all, consumers will not pay for the connection, so although the connection is necessary, but no one will pay for the connection. Second, intelligence is the application of the scene, but people are not going to pay for redundant intelligence, so companies need to dig for scenarios.

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