ceramic sanitary ware industry in China’s national economy occupies an important seat, ceramic sanitary ware production has consecutive years ranked first in the world, however, in the ceramic sanitary industry growing at the same time, China ceramic sanitary ware industry is becoming a serious problem.
Uneven distribution of industries, uneven production areas, imbalance between production and marketing
Ceramic sanitary ware industry has obvious regional characteristics, currently mainly concentrated in Guangdong, Jiangxi, Shandong, Fujian and other provinces. These areas, ceramic bathroom industry is strong foundation, complete system, affecting the radiation range, providing many jobs, has become a traditional pillar industries in the local, make great contributions to the local economic construction. At the same time, part of the area of ceramic sanitary ware enterprise excessive concentration phenomenon, as the business continues to expand, expanding production lines, expanding the total production, resulting in serious excess capacity, loss of balance between supply and demand, the region also caused serious pollution, resource depletion problems faced. While the northwest, northeast, Inner Mongolia and other areas are limited, the overall economic level, despite the advantages of resources, but the overall level of ceramic bathroom industry lags behind, can develop a huge space.
The environmental pollution is serious, the energy consumption is high, and the clay resources are over exploited
Ceramic bathroom industry itself is a high energy consumption and high pollution industry. In the process of production, a large amount of mineral resources and energy are consumed. The waste gas, waste water, waste residue and dust produced by the ceramic sanitary ware cause serious pollution to the environment. In some ceramic sanitary industry with high density and developed economy, the environmental pollution of air, land and other industries is especially serious in ceramic sanitary ware industry. In many places, over exploitation of non renewable mineral resources has greatly destroyed the ecological environment, and the recycling and reuse of ceramic sanitary ware are basically blank. In recent years, with the enhancement of environmental protection consciousness of the whole society, the Chinese government issued a series of policies and measures to increase energy saving and emission reduction efforts, the local government to formulate appropriate laws and regulations, pollution remediation industry, ceramic industry resources, energy and environmental problems facing challenges.
Low level of industry profits, low quality of products seriously
Although China is a large producer of ceramic sanitary ware, it is not a powerful country. The products are mainly medium and low, the added value is lower, and the price is not high in the international market. Ceramic bathroom production capacity oversupply, oversupply, enterprises compete for the market, competing to lower prices, industry profit levels continue to decline. The enterprise lacks the ability of independent innovation, and the product homogeneity is serious, and the competitiveness of the international market is not strong.
Brand positioning tends to high-end
Some ceramic sanitary ware in the low-end brands, the price advantage by volume, indeed also won many buyers. But this really doesn’t last long. Now many middle class people like to buy high-end products. Therefore, the overall trend, the high-end positioning of the brand, the product itself high-end quality, are irresistible trend.
Intelligent charm ceramic bathroom industry
Although the pace of intelligence is slow, it is full of allure and imagination. It can be said that as long as a little more mature technology smart selling point, the price is also very expensive, products can sell better, ceramic sanitary ware companies in the future can also be a slice of the smart field.
Environmental protection will gradually penetrate the ceramic bathroom industry
On environmental protection, the national policy in promoting the enterprise, also in practice, while the consumption end more emphasis on environmental protection, especially this kind of ceramic sanitary kitchen products, whether the standards of environmental protection, how to control the harmful substances, consumers are very seriously.
Net fire will burn more prosperous
It is common to obtain ceramic bathroom brand and product information through the Internet, mobile phones, PDAs and other channels. Understand the information mainly through the search, ceramic sanitary ware enterprise official website, micro-blog, such as a news portal, Home Furnishing; while shopping mainly with the major electricity supplier platform, such as Tao Bao, Tian cat; some will work with the Internet financial companies, such as easy to become sunrise Jiezhuang business cooperation stage. Predictably, OCs are an inevitable trend.
Personalized custom craze sweeping the furniture industry
Now the demand is diversified, hobby is widespread, and are willing to spend energy to meet and achieve, such as ceramic sanitary products, before buying it, but now do not look in the finished product, choose custom, let enterprises according to their own kitchen, decoration style and a person of shape, color requirements. Separate production.
 ceramic sanitary ware industry in China’s national economy occupies an important seat, ceramic sanitary ware production has consecutive years ranked first in the world, however, in the ceramic sanitary industry growing at the same time, China ceramic sanitary ware industry is becoming a serious problem.