New media development, tile enterprises how to marketing?

[Abstract] in recent years, with the continuous development of the ceramic industry, the ceramic industry in China’s brand pattern has basically formed. With the continuous development of new media, ceramic advertising marketing promotion also need to keep pace with the times, can catch the current 80, 90 after the pain point, then, tile enterprise should do how to achieve the effect of marketing?
First, innovative media forms
The dissemination of traditional forms of communication is the first criterion for the conduct of communication in the new media age. Television advertising, newspaper ads, floor ads, platform ads, magazine ads, etc., these familiar forms of advertising, have attracted much less attention to consumers. Only unique “ see ” can gather eyes. For example, Marvel comics has launched an ingenious marketing campaign for its “ant man”. In the “ant” the upcoming period, suddenly in Australia many city, there are a mini version of the bulletin, like ants in the cave up the bulletin board, it is from the meaning of the works of ant man. It belongs to A+ in the eye absorption effect.
Two, cross-border marketing
When there is no way to disseminate ideas, it is better to think of other people’s troubles. If you have the means to help solve other people’s problems, the use of other people’s communication resources may lead to greater gains for the brand. It’s also a good way to diffuse thinking. For example, the following case is a Lego Science Lecture: how to deal with burglary, burglary, theft?. Lego chose to work with the police to shoot a series of Lego style popular science lectures, entertaining, conveying both brand ideas and social responsibility, and not causing public boredom. Cross border marketing thinking, is the future marketing of one of the main subjects.
Three, do not try to challenge the bottom line of the public
Although the new media to marketing people too much imagination and feasible space, but absolutely can not touch the bottom line of the public. Remember Lily network forced advertising? Lily network intention so that we feel the parents desire, for children married &ldquo &rdquo intent; wake up; single men and women in the family. But they never imagined that such deep emotional guidance had angered single men and women, who regarded such guidance as “ moral ethics kidnapped ”. In fact, from another perspective, this is television advertising emotion introduction is successful, otherwise it is ignored and not ending rallied and attack. It’s a pity that it has gone astray.
Four, brand needs “ intentions ” deal with customer situation
Under the influence of new media, brand more need quality “ tall on ” attitude “ warm Meng good ”. “ warm ” refers to the service content, brand to “ ” “ warm hearts; adorable ” refers to the brand in new media content, have affinity, “ ” use the language, tone of dialogue consumers; “ good &rdquo refers to the brand must have a sense of responsibility; and return to the society, spread positive energy enterprises, in the materialistic society, more people follow. In short, the two words “ intentions ”. Enterprises have sincerity, conscience and kindness, and they are powerful assistants in marketing.
Keeping pace with the times is the first priority in the new media era. Continuous learning and innovation are compulsory courses for marketing people.

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