How will the water purifier brand develop?

According to the “Financial Daily” reported recently, affected by the contraction of the world economy, the development of the domestic appliance market has been affected to varying degrees. The market prices of air conditioners, refrigerators, TV sets and washing machines are all lower than the average over the same period. This has brought an unprecedented crisis to China’s home appliance market, and there has been a marked herding effect. The water purifier has appeared in the Matthew effect, market data from the current point of view, in the first quarter of 2016, the water purifier prices, an increase of 2.8%, an increase of 4.9%; and with other types of household appliances, such as refrigerators, television, a decline of 1.2%, down 0.8%. From the above market data, we can see that the price of water purifier is not down. Through the data analysis of the appliance market, how will the water purifier brand develop?
From the domestic water purifier market price trend, the development of the water purification industry is the most rapid, at the same time, the development of space is also very huge. However, the temptation is too large, attracted countless competitors, which is undoubtedly the impact of the water purifier brand is undoubtedly enormous. Some enterprises in order to be more in the market to some extent “ competitive advantage ” would rather reduce their profit margins, lower prices. A home appliance market, it is not difficult to find, among the big brands of “ &rdquo, only when the hedgehog effect; find the suitable characteristics of competition between brand and brand, maintain a reasonable &ldquo relative position; ” development, in order to make the industry healthy and fast. This is true of the water purifier industry. If the water purifier price war, this will only make the brand between black and blue, water purifier brand enterprises should focus on product research and development, in order to provide consumers with better water purification products and efforts. Instead of blindly using bad quality for the abolition of the cost of the trust.
Beijing economist Professor Chen said that any commodity has a certain value system, although it will change for some special reasons, such as monopoly, bubble economy and so on. But it is only a short process, and with the development of the industry, the price will return to the relative balance point. As long as a balanced price system is maintained, stable and sustainable development can be achieved. Released from the home appliance industry “2016 year appliance market development blue book” point of view, the current water purifier price has been stable at a standard level, we see the confusion, is actually part of a small brand manufactured. From the market of water purifier price on the surface, there is no uniform standard, but careful analysis, Hanston Dorrance, beauty, Stiga fertile, Haier, etc., compared with the flange brand water purifier authority, their prices are relatively stable, not what big adjustment.
Good water purifier brand products, production costs plus reasonable profit margins, the price of water purifier must reach a reasonable level, otherwise it will cause losses. And in such inferior products infested water market, there are some brands like this, still maintained a reasonable balance of the profit space, to provide quality products and comprehensive customer service service for customers and recognized by consumers, which proved that the water purifier brand is trustworthy in the strength and quality of products. From these aspects, we can boldly predict, in the future development, must be the way of brand development.

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