Four thoughts on developing the predicament of coating enterprises

According to today’s paint market, the author summed up the four important factors that should be paid attention to by the development of coatings enterprises, hoping to help paint enterprises that are facing difficulties.
    1. talents construction is the main part of coating enterprise development
    talent as the core of enterprise development has become the key point in the development of coating industry, pay attention to the overall level of talent to enhance the external competitiveness has been significantly enhanced, thus leading the overall strength of coatings enterprises have also been developed. For the entire market, talent will continue to be the most important competitive factor in the future. The concept of talent as the most valuable resource of the enterprise will be further developed, and great progress will be made in the coatings industry.
    paint sales staff’s expertise lies in communication skills, technical staff’s expertise lies in innovation, and management expertise lies in the ability to control the situation, give full play to all kinds of talent expertise, the ability to be extended to the maximum extent, to further extend the enterprise talent advantage, plays an important role in paint companies in personnel training.
    2. paint companies need to cultivate network dead popularity
&emsp: &emsp, Ma said that you would no longer do e-commerce in five years when you stopped doing e-commerce. That is what we usually call “no electricity, no business”. Now we’ve also made sure we do it, “ no move, no marketing, ”. Therefore, we are now all walks of life to improve their network awareness and network publicity.
    in fact, network marketing runs through the whole process of enterprise’s online management, including information collection, information publishing, and e-commerce. Is the enterprise through the network advertisement, the search engine, the friendship link, the on-line news hype and so on carries on the network promotion, the ultimate goal is to increase the sales volume and to enhance enterprise’s brand value the marketing pattern.
    and as an important part of network marketing, network promotion is currently at least investment, the fastest and best to expand the visibility and influence in the form of network promotion can be specific for several steps: first is the website platform construction and maintenance; the second is the network advertising, this part of the cost more, work people need to plan a good propaganda theme, so that advertising resources into full play; again is soft promotion network media, network media, crisis management and website optimization can also be considered in this part, this part is the best embodiment of work ability and creative part of the corporate brand and reputation mainly from the part of the work finally; network planning activities, network promotion planning, site planning topics, network marketing is a way to promote the use of the Internet platform.
    in the future development process, network marketing will completely subvert China’s traditional coating industry marketing model, and promote China’s paint industry marketing model of the new revolution, the traditional marketing is about to become history.
    3. coating companies need to accurately grasp policy guidance and strive to reduce consumption
&emsp:   our government advocates the construction of resource-saving and environment-friendly society. Therefore, coating enterprises must control pollution sources from the source. The future, the paint industry will be more and more strict environmental standards, although the self adjustment and upgrading from the environment and cost pressures forced the coating industry, but should actively change, accelerate the elimination of backward production capacity, energy saving, environmental protection and other indicators to get rid of the pressure, avoid the high energy consumption and high emissions, reduce waste gas and waste water emissions; development circular economy, development of environment-friendly water-based coatings in terms of product structure. Now, the whole coating industry is in a critical period of industrial restructuring and strategic transformation, and coating enterprises must rely on policy orientation to speed up industrial optimization.
    4. coating enterprises should adhere to scientific and technological innovation and speed up the construction of information technology
    during the two sessions this year, representatives of the chemical industry, from the point of view of the relationship between technological innovation and the market, pointed out that technological innovation should be closely linked to market demand, and innovative results must be taken to the market to test. Enterprise technological innovation should not only meet the current market demand, but also be able to see the future needs. This requires innovation in ideas, enterprises should broaden the channels of information to grasp the development trend of the research on the product, carefully, and not only follow the current market demand picked up.
    now, whether Chinese coatings market or consumers, are no longer satisfied with the pursuit of the general function and protective coatings, in policy, economy, market demand in the situation of environmental protection, for functional products, paint enterprises must adhere to technological innovation, find the entry point to the key technique. The introduction of foreign advanced technology and management experience to promote sustainable and healthy development of the industry. On the other hand, to improve the quality of coating products, improve the production equipment and process, and improve the comprehensive utilization rate of resources by improving the technical content.
    important factors of reform and innovation is the paint enterprise development, in the development of the times, consumers are more interested in new safety and environmental protection product innovation is a fundamental business based on the market, looking for market opportunities, grasp the psychology of consumers, whether it is good or bad market environment, are you can not stop the development of enterprise, what are you still worried about paint enterprises!

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